Pure Financial Advisors, LLC is a fee-only Registered Investment Advisor providing comprehensive retirement planning services and tax-optimized investment management. A pure business model was the vision, and Pure Financial Advisors became the reality.
Doors opened for business in 2007 with no clients, negative revenue, and zero assets under management. Within just fifteen years of the firm's opening, Pure Financial surpassed $4.6 billion in client assets under management (as of March 29, 2023) and is currently helping over 4,100 clients plan for their future.
The foundation of Pure's planning is rooted in decades of time-tested research. Pure Financial looks to financial science as the guiding light to form our strategies, gaining insights and inspiration from the work of Nobel laureates. As the world continues to evolve, Pure continues to learn.
Pure Financial puts education at the core of everything we do. We strive to be a financial resource that people can turn to when they need a helping hand. Pure Financial collaborates with leading academics to provide education on financial strategies that work in the real world. Join us at our next educational event or talk to an advisor today to find out how we can help you reach your financial goals.
General Information |
| Firm Start Year: | 2007 | |
| Name of Custodial Firm: | TD Ameritrade, Fidelity Investments, Charles Schwab, Axos |
| Work with the following types of clients: | Individual Investors |
| Advisory Services Provided: | Portfolio Management, Financial Planning, Investment Advice & Management, Retirement Planning, 401K Rollovers, Wealth Management, Risk Management, Education Funding and Planning, Financial Planning for Individuals, Financial Planning for Businesses, Financial Advice & Consulting |
Services |
| Can meet clients in the following ways: | Phone, Email, Our Office, Video Conference, Our Offices |
Firm Information |
| Firm's Number of Clients: | 4,100 |
| Assets Managed by Firm: | $4,600,000 |
Compensation and Fees |
| Fee Structure: | Fee-Only |
| Compensation Methods: | Based on Assets, Flat Fee |
FAQs |
Do you have a customer satisfaction or refund policy?No. |
Why should I choose you as my financial advisor?At PURE, we offer a premium level of financial planning and tax strategies. We will custom tailor your portfolio to your financial goals and objectives and we are a fee-only fiduciary so there are no incentives to ever recommend an investment or strategy that is not in your absolute best interests. |
How do you charge for your services?PURE charges fees for advisory services such as financial planning and asset management. Limited-term financial planning service fees such as the Foundation Financial Plan are calculated on a flat fee basis and quoted in advance. If PURE is managing client's assets, continuous financial planning and plan implementation is included in the asset management fee. Asset management fees are based on the ending quarterly gross value of the asset accounts that are managed by us. |
What services do you provide? What are your specialties?Financial planning, asset allocation, bond management, charitable counseling, equity management, exchange-traded funds, group 401(k) advice, investing, index funds, institutional fund management, insurance planning, mutual fund selection/oversight, separately managed accounts, tax planning. We specialize in retirement planning. |
What is your experience? How many clients do you currently manage?PURE surpassed $4.6 billion in client assets under management (as of March 29, 2023), and is currently helping over 4,100 clients plan for their future. |
Disclosures |
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WiserAdvisor provides referrals to financial professionals. WiserAdvisor is not a current client of advisor or advisory services. Financial professionals pay cash compensation for these referrals, which creates the incentive for WiserAdvisor to make these referrals, resulting in a conflict of interest. Solicitor's Written Disclosure Document: https://purefinancial.com/wp-content/uploads/2024/05/WiserAdvisor-Paladin-Written-Disclosure-2024.pdf Disclosure Brochure (Form ADV, Part 2): https://purefinancial.com/wp-content/uploads/2023/04/ADV-Brochure-3-2023.pdf. If you would like to receive a copy of the Disclosure Brochure by mail, you can request one by calling Pure at (619) 814-4100. https://purefinancial.com/wp-content/uploads/2023/04/Form-CRS.pdf |
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Additional Detailed Disclosures |
Disclaimer |
| Financial Planning and Investment advisory services are offered through Pure Financial Advisors, LLC (Pure), a registered investment advisor. Investments and/or investment strategies involve risk including the possible loss of principal. There is no assurance that any investment strategy will achieve its objectives. Information provided is not intended as tax or legal advice and should not be relied on as such. You are encouraged to seek tax or legal advice from an independent professional. |
Registered Investment Advisor:
Yes
Registered Representative:
Yes
Investment Advisor Representative:
Yes
Acknowledged fiduciary:
Yes
Compliance Disclosures in Last 5 years:
Have a clean record
Criminal Disclosures in Last 5 years:
Have a clean record
| Mon. | 9:00 AM - 5:00 PM |
| Tue. | 9:00 AM - 5:00 PM |
| Wed. | 9:00 AM - 5:00 PM |
| Thu. | 9:00 AM - 5:00 PM |
| Fri. | 9:00 AM - 5:00 PM |
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